Tom Ford Beau de Jour EdP - 2020 Version - 2021 Fragrance Foundation UK Finalist for Best New Men's Fragrance

Beau De Jour Eau de Parfum by Tom Ford is a Aromatic Fougere fragrance for men, launched in 2020.  Beau de Jour is an earthy and woody scent. Clean lavender and floral green geranium creates a powerful contrast to the leather-like oakmoss. The sensual musky warmth of patchouli and amber further elevate the masculine intensity of the scent.

Top notes are Lavender Extract and Lavender; middle notes are Rosemary, Oakmoss, Mint, Basil and Geranium; base notes are Patchouli and Amber.

Reviews from Fragrantica

"Patchouli. Lavender. Simple, elegant, beautiful, and classic. How do I say something about a fragrance this iconic? It's a familiar DNA, but done to absolute perfection. Tom Ford re-released it for a reason: it's timeless."

"This fougere by TF checks all the boxes that I want my fougere to have ! Fabioulsly balanced, and extremely great quality. The lavender is soothing and smells expensive! FINALLY some one has the balls to make a loud fougere that is not so reserved and so called "gentlemanly". I am not sure why there is some hate on this, and I am sure those haters would pay $300+ to get a discontinued Rive Gauche.... where this one is as classic, in a more modern and refined way. Performance is great on this Signiture blend, and it lasted for about good 10 hrs before becoming a skin scent. Projection was strong for the first 2-3 hours and more than moderate for another 5 hrs, and was still detectable with getting light wafts every now and then until the 11th hour. I mean what else could you ask for in the performance department. Great job TF as always and this is a fantastic release, "

"I love Beau de Jour. Out of all the Tom Ford scents I've sampled, this is easily the most wearable, while also retaining that signature LOUD quality that TF loves to showcase. This scent projects like crazy, at least on my skin. There is so much mint and rosemary in this frag that it just screams barber shop. Those notes are really there to hold up the divine lavender note, though, which is extremely dominant, in a refreshing way. This lavender note is remarkably realistic and addicting - I can't emphasize this enough. This scent just wakes you up, and the people around you. To a lot of people who aren't well-versed in fragrances, this can all combine to translate as pine (in a good way).

What I'm really impressed by in this fragrance is also how pronounced the patchouli is. It is so manly, so beautiful, and mixed with the lavender and mint, it reads extremely sophisticated, but due to how BOLD all of these notes are together, it makes this scent very modern, unapologetic, and a bit edgy. Barbershop with a bad-boy vibe, I suppose.

Longevity and sillage are fantastic. This scent often sticks to my tee shirts even after they have been washed. If you have the right personality, wearing this as a signature would be perfect. It's so classic, so classy, confident, with a slight edge, but so rare - no one else will be wearing this. It's also a year-rounder, save for extremely cold days.

I'm going to agree with almost everyone and say that this is, indeed, the best fougere on the market today. Truly, nothing else comes close. "