B Never Too Busy to Be Beautiful is a sister company to Lush. It was started in 2003 and is available only in the United Kingdom. All of the fragrances from this line were created by Mark Constantine, founder of Lush and are vegan. Exhale is a rich smoky fragrance with notes of sandalwood, patchouli and cade oil (a species of juniper that is native to Morocco and is known as juniper tar. It has a very strong smoky aroma).