B Never Too Busy to Be Beautiful is a sister company to Lush. It was started in 2003 and is available only in the United Kingdom. All of the fragrances from this line were created by Mark Constantine, founder of Lush and are vegan. Breath of God is their newest fragrance and it is a unisex fragrance that blends smoky scents,
sandalwood, amber, neroli and patchouli with rose, lemon oil, floral notes and jasmine.