B Never Too Busy to Be Beautiful is a sister company to Lush. It was started in 2003 and is available only in the United Kingdom. All of the fragrances from this line were created by Mark Constantine, founder of Lush and are vegan. B scent is a tribute to the time in our lives when you are young, carefree and single and ready to branch out. It is a fruity citrus fragrance that is perfect for the daytime. It features lemon oil essence, grapefruit, sweet fennel and just a touch of musk.